Publishes educational science kits, magic sets and family board games, including light-up craft kits and chemistry sets. The magic kits in particular sit squarely in novelty territory.
Source: Official website. Last checked 2026-09-18. Spot an error? Tell us.
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A seasonal box from Vsauce's Michael Stevens packed with science toys, puzzles and desk curiosities, each with an explanation of the principle behind it. It is where a lot of internet-famous physics toys end up.
Engineers flying rings and discs designed to travel absurd distances, the original Aerobie ring having once held the Guinness record for the farthest thrown object. The same company also made the AeroPress coffee maker.
Inventors of the Fidget Cube, the six-sided clicker-switch-and-dial block that became one of the biggest crowdfunding hits of its year. Also sells spinners and licensed Marvel and DC versions.
Builds officially licensed arcade cabinets at roughly three-quarter scale so a real Pac-Man or Street Fighter machine fits in a living room. Also makes countercade and head-to-head table versions.
A Brooklyn and Columbus gift and home-accessories brand that works with independent designers to produce charming, slightly odd objects. Its balancing blocks and puzzle objects are fixtures in museum shops.
A monthly family activity pack that includes a full board game in every box alongside other group activities. It is built for households that want something to do rather than something to collect.