All novelty brands
Every brand in the directory. Filter by category or search by name.
What Do You Meme? / Relatable
The studio that launched the What Do You Meme? party game and now trades as Relatable, publishing meme-driven card games and gift products for adults, teens and families. Its games pair a caption deck with photo cards that players match for laughs.
Wow! Stuff
A toy and pop-culture gift inventor working with licensed brands, best known for its RealFX Puppetronic range of hand-operated animatronic characters. The company describes its mission as bringing great brands to life.
YoYoFactory
A yo-yo manufacturer covering everything from beginner responsive models up to unresponsive competition throws. It sponsors contest players and releases signature models alongside the entry-level range.
Zen Magnets
Sells high-tolerance neodymium magnet spheres and cubes for building sculptures, and is known for its long-running legal fight with the US CPSC over the category. The site includes a gallery of what people build.
DOIY Design
A Barcelona brand making whimsical home decor and gifts, often shaped like food, body parts or pop-culture references. The products are decorative objects that work as jokes in a nicely designed way.
Divoom
Makes pixel-art displays and Bluetooth speakers, including the Pixoo photo frames, Ditoo retro-computer speaker and Timebox. Owners draw their own animations in an app and push them to the LED grid.
Crazy Aaron's Thinking Putty
Makes silicone-based Thinking Putty in more than fifty colours and effects, including glow-in-the-dark, heat-sensitive, magnetic and scented versions. Made in the USA and formulated not to dry out.
Kendama USA
America's original kendama company, importing and designing the Japanese ball-and-cup skill toy and supplying a pro team of players. It has been building the US kendama scene since the early 2010s.
Puckator
A UK wholesale supplier of giftware and homeware to independent gift shops, adding new novelty lines weekly with an eco-friendly range alongside. It supplies much of the British novelty gift shelf.
Arcade1Up
Builds officially licensed arcade cabinets at roughly three-quarter scale so a real Pac-Man or Street Fighter machine fits in a living room. Also makes countercade and head-to-head table versions.
Fun in Motion Toys
Makers of Shashibo, the magnetic cube that folds into more than seventy shapes, plus other shape-shifting puzzles and glow toys. The Shashibo is the brand's whole identity and a fixture on desks.
Fun.com
A large online retailer of costumes, geeky gifts, collectibles and novelty products, operating the FUN.com and HalloweenCostumes.com storefronts. Also produces exclusive costume designs in-house.
Signals
A gift catalogue built around unusual clothing, jewellery, home decor and books, historically tied to public television audiences. Its strength is the literary-and-science-nerd corner of gifting.
flowtoys
Makes LED flow props for spinning and performance: glow poi, batons, juggling clubs and the levi-wand, plus rechargeable glowsticks they pioneered. Popular at festivals and in flow-arts circles.
HEXBUG
Makes micro robotic creatures that skitter across a desk on vibrating legs, plus habitat sets and battling robot lines. The bugs are the toy that made cheap vibration-driven robotics mainstream.
Ostrichpillow
Started with the widely mocked and widely bought head-enveloping nap pillow, and has grown into a range of travel and rest products. The original still looks like wearing a beanbag on your head.
Schylling
Revives classic playthings and makes the NeeDoh squishy line, which comes in a growing catalogue of textures and fillings for stress-squeezing. Also known for tin toys and stretchy hand puppets.
Sock It to Me
A Portland sock company making bright, strange crew socks, knee-highs and slipper socks since 2004, with many designs carrying a visual pun. It runs an annual design contest for outside artists.
TheCubicle
A New York-based speed cube and puzzle store supplying beginners and world champions alike, with its own tuning and lubricant lines. It is where competitive cubers buy and modify their hardware.
Qualy Design
A Thai design brand making playful household objects, often animal-shaped, with a stated sustainability angle. Items include desk organisers, hooks and containers that hide a small visual joke.
ZURU
A large toy company behind impulse and novelty lines including Bunch O Balloons, 5 Surprise capsule toys and Mini Brands miniature grocery collectibles. Built around fast, surprise-driven play.
Antsy Labs
Inventors of the Fidget Cube, the six-sided clicker-switch-and-dial block that became one of the biggest crowdfunding hits of its year. Also sells spinners and licensed Marvel and DC versions.
Funko
Designs and sells pop-culture collectibles, above all the big-headed Pop! vinyl figures that now cover essentially every licence in existence. Also makes plush, apparel and personalised Pops.
GANCUBE
A speedcube manufacturer operating since 2014, making magnetised competition cubes and Bluetooth smart cubes that track your solves. Its cubes are standard equipment for world-record holders.
Squishable
Makes round, oversized plush animals and objects designed purely for hugging, including a steady run of strange ones like plague doctors and cryptids. Many designs come from community voting.
Duncan Toys
The yo-yo company that has carried the name since 1929 and made it a generic term for the toy. Its range runs from beginner throws to competition models, plus spin tops and other skill toys.
PINTRILL
Makes enamel pins, keychains and charms built around pop-culture properties from games, anime and music, with frequent licensed drops. It helped turn the enamel pin into a fashion accessory.
Sweets Kendamas
A kendama brand producing its own models, strings, accessories and apparel, pitched around hand-eye coordination practice. It sponsors players and releases signature and limited-run designs.
OTOTO Design
A design studio specialising in kitchen gadgets with a character twist, like the Nessie ladle and spaghetti monster strainer. Each tool does a real job while looking like a small creature.
PlayMonster
A toy and game company whose brands include 5 Second Rule, Colorforms, Fashion Plates and the Ann Williams craft kits. It leans on reviving recognisable classics alongside new party games.
Project Genius
Publishes brainteaser and logic puzzles across difficulty levels, from metal disentanglement puzzles to wooden boxes that will not open. The range is aimed at desks and gift shops equally.
QLOCKTWO
A clock that spells the time out in words on a grid of letters, lighting only the ones you need. The German design house makes wall and table versions in a range of finishes and languages.
Basic Fun!
A global toy designer and marketer that owns a shelf of classic and novelty brands, reissuing recognisable playthings alongside new items. It specialises in nostalgia-driven impulse toys.
Pop Chart
Produces meticulously researched infographic posters that chart everything from beer styles to literary movements to spacecraft. The appeal is obsessive completeness rendered as wall art.
Donkey Products
A Hamburg design label that blends product design with storytelling to give ordinary objects an unexpected twist. Its lines cover playful housewares, drinking accessories and gift items.
My Arcade
Makes miniature playable retro gaming devices: Micro Players that are tiny working arcade cabinets, joystick players and pocket handhelds, licensed from PAC-MAN, Atari, Tetris and Sonic.